Kenya’s wine market has grown as more and more people are gravitating towards drinking wine. French suppliers and wine & spirit makers have noticed this sudden shift and are targeting Kenya as a thriving/viable market. In a bid to sensitize people on French wines, Business France in Conjunction with the French Embassy recently held a Professional French Wines & Spirits tasting at DusitD2 Nairobi. This event was meant to form new liaisons and business partnerships with Kenyan individuals and companies interested in distributing French wine. Of course, this would involve tastings from the French wine representatives.
One of my future goals is to have a wine distribution company of my own in a few years, if the market will not be saturated yet, and I was very interested in learning all I could for the little time that I was there. French wine companies had set up tables and the invited people would go from table to table, tasting and exchanging contacts. Some of the invited people included sommeliers, journalists, F&B managers, retailers distributors, writers importers and wine enthusiasts. It was a great place for me to meet with these people and put into action tips from our Networking Tips for Events Podcast.
The Companies that displayed their wines were
- Champagne Liebart-Regnier
- Caves De Rauzan
- De Luze
- Vins Georges Duboeuf
- Rhums & Punches Isautier
- les Grans Chais De France
- Ortas Cave De Rasteau
Here are a few pictures of the auspicious event.